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OverviewFull Product DetailsAuthor: Ed Shane , Michael C. KeithPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781138459939ISBN 10: 1138459933 Publication Date: 26 July 2017 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsIt's refreshing to have a text written by a broadcast pro who is sensitive to the academic theory needs of the college classroom. Ed has managed to write a very readable text which blankets the subject matter. Thanks! (Michael Taylor, Valdosta State Univ)I teach Radio and Television at the University of Southern Indiana. Your book is thebest sales text I have ever encountered...real world examples, tips, concepts, etc. My Senior level sales class is getting the real story . I came to teaching after 10 + years in broadcast sales and management; it's nice to have a book I believe in. - J. Wayne Rinks, Ph.D., Program Chair: Radio/Television at the University of Southern Indiana The book provides a broad perspective on media sales while fine-tuning the key methods and principles needed by today's sales professional. Dr. Sam Parker, Lipscomb University very comprehensive, great examples "It's refreshing to have a text written by a broadcast pro who is sensitive to the academic theory needs of the college classroom. Ed has managed to write a very readable text which blankets the subject matter. Thanks! (Michael Taylor, Valdosta State Univ)I teach Radio and Television at the University of Southern Indiana. Your book is thebest sales text I have ever encountered...real world examples, tips, concepts, etc. My Senior level sales class is getting the ""real story"". I came to teaching after 10 + years in broadcast sales and management; it's nice to have a book I believe in. - J. Wayne Rinks, Ph.D., Program Chair: Radio/Television at the University of Southern Indiana ""The book provides a broad perspective on media sales while fine-tuning the key methods and principles needed by today's sales professional."" Dr. Sam Parker, Lipscomb University ""very comprehensive, great examples""" Author InformationEd Shane Tab Content 6Author Website:Countries AvailableAll regions |
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