Selling Alaska: The White-Collar Adventures of an Advertising Pioneer

Author:   Kay Guthrie
Publisher:   Epicenter Press
ISBN:  

9780974501482


Pages:   142
Publication Date:   01 November 2006
Format:   Paperback
Availability:   In Print   Availability explained
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Selling Alaska: The White-Collar Adventures of an Advertising Pioneer


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Overview

Kay Guthrie's reason for heading north was not gold or oil. It was a lovely red-haired co-ed he met at Washington State College Suddenly I heard angels singing, Kay recalls. The year was 1949. He followed his new love to a remote village in southwest Alaska. On the way, a bush pilot handed over his controls, instructing Guthrie: Head for that mountain peak ... wake me when you get there. Guthrie learned right away that Alaskans are different than other Americans. He founded the new state's first full-service advertising agency in 1959. The young ad man gravitated toward bruising political campaigns where he loved trying to outwit the opposition. Other memorable clients include an ill-fated German brewery that should have listened to his advice and Charles F. Charlie Willis Jr., the flamboyant CEO of Alaska Airlines whose office in Seattle resembled a whorehouse saloon. In a memoir rich with humor and history, Kay tells how he survived three marriages, political battles, cranky clients, and North America's most powerful earthquake.

Full Product Details

Author:   Kay Guthrie
Publisher:   Epicenter Press
Imprint:   Epicenter Press
Dimensions:   Width: 15.20cm , Height: 0.90cm , Length: 21.40cm
Weight:   0.209kg
ISBN:  

9780974501482


ISBN 10:   0974501484
Pages:   142
Publication Date:   01 November 2006
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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