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OverviewSeller Reputation introduces a unifying framework that embeds a number of different approaches to seller reputation, incorporating both hidden information and hidden action. This framework is used to stress that the way in which consumers learn affects both behavior and outcomes. In particular, the extent to which information is generated and socially aggregated determines the efficiency of markets. After reviewing these theoretical building blocks, this book examines several applications and empirical concerns. It highlights that the environment in which a transaction is embedded helps determine whether the transaction will occur and how parties will behave. Institutions, ranging from the design of online markets to norms in a community, can be understood as ensuring that concerns for reputation lead to more efficient outcomes. Similarly, the desire to affect consumer beliefs regarding the firm's incentives can help us understand strategic firm decisions that seem unrelated to the particular transactions they wish to promote. Seller Reputation concludes by considering slightly different models of reputation that lie beyond the scope of this framework, briefly reviewing the somewhat sparse empirical literature and suggesting future directions for research. Full Product DetailsAuthor: Heski Bar-Isaac , Steven TadelisPublisher: now publishers Inc Imprint: now publishers Inc Dimensions: Width: 15.60cm , Height: 0.50cm , Length: 23.40cm Weight: 0.148kg ISBN: 9781601981585ISBN 10: 1601981589 Pages: 96 Publication Date: 08 August 2008 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1 Introduction 2 A Simple Framework. 3 Pure Hidden Information (The Learning Approach). 4 Pure Hidden Action (The Repeated Game Approach). 5 Mixed Models: Hidden Types and Actions. 6 Trading Reputations. 7 Exogenous Factors Influencing Reputation. 8. Reputation and Institutions. 9. Strategic Manipulation of Reputational Environments. 10 Beyond Reputation for Quality. 11 Empirical Studies. 12 Future DirectionsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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