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OverviewThe definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and speciality wholesale channels. Full Product DetailsAuthor: Eric Gibson , Howard Bud KerrPublisher: New World Publishing Imprint: New World Publishing Dimensions: Width: 21.60cm , Height: 2.00cm , Length: 27.90cm Weight: 0.826kg ISBN: 9780963281401ISBN 10: 0963281402 Pages: 304 Publication Date: 01 December 2005 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationEric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the coauthor of The New Farmers' Market. Tab Content 6Author Website:Countries AvailableAll regions |
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