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OverviewThe book evaluates the premise and consequences of financial behaviour in the new economy. It provides information about the financial and innovative behaviours of consumers in the new economy, where changing technology and knowledge are the main tools. It consists of two sections and nine chapters based on the financial behaviours of consumers and businesses in the new economy and the innovative approaches used in the employment, entrepreneurship and production processes.Today, both the consumers and the market-oriented enterprises are subject to financial contraction and expansion. Consumers now pay more attention to their budgets, and consumption habits are changing. In this context, consumer decisions are rational or psychological; they also depend on the proactive personality structure that can predict the future. Globalization and the convergence of markets, on the other hand, put the enterprises into tough competition. Businesses can change the financial behaviour of consumers through innovative methods. Moreover, the damage caused by enterprises to the environment can be reduced by improving their economic performance (eco-innovation). Full Product DetailsAuthor: Nigar PoestekiPublisher: Cambridge Scholars Publishing Imprint: Cambridge Scholars Publishing Edition: Unabridged edition ISBN: 9781527536609ISBN 10: 1527536602 Pages: 168 Publication Date: 30 July 2019 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationSaadet Ela Pelenk graduated from Kocaeli University, Turkey. She completed her Master's and doctoral studies in the field of management and organization. She is now a faculty member in the Department of Banking and Finance at Recep Tayyip Erdogan University, Turkey. Her work focuses on management-organization, organizational behaviour, finance management, financial behaviour, corporate governance and innovation management. Tab Content 6Author Website:Countries AvailableAll regions |