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OverviewThe time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective and we act on basic law. Advertising once a gamble has thus become under able direction one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore this book deals not with theories and opinions but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals. Full Product DetailsAuthor: Claude C HopkinsPublisher: Sta Imprint: Sta Dimensions: Width: 15.20cm , Height: 0.40cm , Length: 22.90cm Weight: 0.118kg ISBN: 9798880911073Pages: 70 Publication Date: 15 May 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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