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OverviewA hands-on guide to the metrics that matter most to young tech startups In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet? In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success. Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world. Full Product DetailsAuthor: Ash MauryaPublisher: Penguin Books Ltd Imprint: Portfolio Penguin Dimensions: Width: 20.30cm , Height: 2.60cm , Length: 20.40cm Weight: 0.782kg ISBN: 9780241279243ISBN 10: 0241279240 Pages: 304 Publication Date: 30 June 2016 Audience: Professional and scholarly , College/higher education , Professional & Vocational , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsA battle-tested approach to building companies that matter. -- Eric Ries, author of THE LEAN STARTUP Scaling Lean is the lost guide to adopting lean practices in a growing product team. You need this book! -- Nir Eyal, author of HOOKED A practical field guide to smarter decision making at the early stages of a business. -- Brad Feld, managing director of Foundry Group If you want to build a successful business, you need to take an analytical approach. This book shows you how. -- Gabriel Weinberg, co-author of TRACTION A smart book for smart founders who seek to make an impact. It will forever change the way you see your project. -- Seth Godin, author of LINCHPIN Author InformationAsh Maurya is the author of Running Lean and the creator of the one-page business modelling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups and has consulted to new and established companies. Tab Content 6Author Website:Countries AvailableAll regions |
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