Running across Europe: The Rise and Size of one of the Largest Sport Markets

Author:   Jeroen Scheerder ,  Koen Breedveld ,  Julie Borgers
Publisher:   Palgrave Macmillan
ISBN:  

9781137446367


Pages:   297
Publication Date:   12 February 2015
Format:   Hardback
Availability:   In Print   Availability explained
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Running across Europe: The Rise and Size of one of the Largest Sport Markets


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Overview

Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.

Full Product Details

Author:   Jeroen Scheerder ,  Koen Breedveld ,  Julie Borgers
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 1.80cm , Length: 21.60cm
Weight:   4.777kg
ISBN:  

9781137446367


ISBN 10:   1137446366
Pages:   297
Publication Date:   12 February 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Christoph Breuer, German Sport University Cologne, Germany Angela Charlton, TNS BMRB Agency, UK Sören Dallmeyer, German Sport University Cologne, Germany Mojca Doupona Topi?, University of Ljubljana, Slovenia Peter Forsberg, University of Copenhagen, Denmark Kirstin Hallmann, German Sport University Cologne, Germany Spencer Harris, University of Colorado, USA Paul Hover, Mulier Institute, The Netherlands Jukka Lahti, University of Jyväskylä, Finland Ramon Llopis-Goig, University of Valencia, Spain Szilvia Perényi, University of Debrecen, Hungary Leonidas Petridis, University of Debrecen, Hungary Samo Rauter, University of Ljubljana, Slovenia Peter Smale, Kantar Sport, UK Andrew Spiers, Sport England, UK Hanna Vehmas, University of Jyväskylä, Finland Harold van der Werff, Mulier Institute, The Netherlands Anna Vilanova, University of Barcelona, Spain Steven Vos, Fontys University of Applied Sciences, The Netherlands

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