Free Delivery Over $100
|
|
|||
|
||||
OverviewThe effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational processes.The Role of Creativity in the Management of Innovation gives MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field of business. Full Product DetailsAuthor: Alexander Brem (Univ Of Stuttgart, Germany) , Rogelio Puente-diaz (Univ Anahuac Mexico Norte, Mexico) , Marine Agogue (Hec Montreal, Canada)Publisher: World Scientific Europe Ltd Imprint: World Scientific Europe Ltd Volume: 27 ISBN: 9781786342003ISBN 10: 1786342006 Pages: 300 Publication Date: 23 May 2017 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
||||
