Overview

"""At last, the definitive book on rock music as an industry."" --Studs Terkel. ""Rock and roll is here to pay. Yes, indeed, but who gets the money? The authors of this book are here to tell you. Whether you are an innocent music fan or a sophisticated student of socio-economics, this book will help to clarify the murky world behind the scenes in the music industry. Interesting to read, invaluable for reference, it brings together a lot of information not previously available in a book"" --Charlie Gillett, author of Sound of the City and Making Tracks, producer for Oval RecordsSteve Chapple and Reebee Garofalo's Rock 'n' Roll Is Here To Pay should be considered required reading for anyone with a serious interest in either popular music or American methods of merchandising culture. It contains an incredible amount of information pertaining to the rise of pop music as the dominant force in the entertainment industry. This look back on the origins of marketing in the music industry is a relevant lesson for those interested in navigating a world where Spotify has usurped the power of big labels. --Arnold Seleskey, BEAT, December 20, 2016"

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9781984198945

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