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OverviewBrummett addresses the question of how the aesthetic experience of machines can have rhetorical influence. He develops a theory of machine aesthetics, showing nine dimensions of the aesthetic experience of machines and machine-like objects or activities. He identifies three general types of machine aesthetics: Mechtech, classical machine aesthetics based on hardware, gears, pistons, and so forth; Electrotech, high technology machine aesthetics based on the ability of electricity to put machinery on the human scale; and Chaotech, the aesthetic appeal of the decayed machine. In each case, rhetorical applications of the aesthetic are explored. A final critical application shows how the film Brazil warns its audience that fascism can be supported by simulations based on machine aesthetics. Brummett's book develops and articulates ideas in the fields of rhetoric and literature that have not been brought together before. In a radical departure, Brummett sees machines not as passive backdrops to human intercourse, but rather as possessing a powerful rhetoric of their own. The book will be of great interest to scholars and students of communications, art, and aesthetics. Full Product DetailsAuthor: Barry BrummettPublisher: Bloomsbury Publishing Plc Imprint: Praeger Publishers Inc Dimensions: Width: 15.60cm , Height: 1.20cm , Length: 23.50cm Weight: 0.425kg ISBN: 9780275966447ISBN 10: 0275966445 Pages: 160 Publication Date: 30 July 1999 Recommended Age: From 7 to 17 years Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsAesthetics, Machines, and Rhetoric Mechtech: Classical Machine Aesthetics Electrotech: High Technology Machine Aesthetics Chaotech: Aesthetics of the Decayed Machine Simulations and Machine Aesthetics in Brazil Works Cited IndexReviews?Brummett's book develops and articulates ideas in the fields of rhetoric and literature that have not been brought together before.?-New Books in the Communications Library Author InformationBARRY BRUMMETT is Professor of Communication at the University of Wisconsin-Milwaukee. He is the author of several books and articles, including Contemporary Apocalyptic Rhetoric (Praeger, 1991). Tab Content 6Author Website:Countries AvailableAll regions |