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OverviewThis book challenges the philosophical foundations of current trademark systems in the USA and the UK. It argues that the process of trademark creation should be transformed to the more practical and realistic proposition of co-authorship of trademarks by both the public and trademark owners. The book develops the Economic-Social Planning justification , which departs from the economic argument that trademarks reduce consumer search costs, and then proposes that trademarks should be formulated in a manner which helps foster a just and attractive culture. Trademarks are thus seen as source and origin identifiers, rather than quality identifiers. The book focuses on the often ignored role of the public and their rights in trademarks and calls for the adoption of the confusion rationale for trademark protection, not the dilution individualistic rationale. The two jurisdictions of this book prove adverse effects over the rights of the public in terms of using trademarks in cultural and expressive contexts, thereby threatening the principles of freedom of expression as a human fundamental right. Full Product DetailsAuthor: Mohammad Amin NaserPublisher: Cambridge Scholars Publishing Imprint: Cambridge Scholars Publishing Edition: Unabridged edition Dimensions: Width: 14.80cm , Height: 2.50cm , Length: 21.20cm Weight: 0.517kg ISBN: 9781443817790ISBN 10: 1443817791 Pages: 230 Publication Date: 15 April 2010 Audience: Professional and scholarly , Professional and scholarly , Professional & Vocational , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationMoh'd Amin Naser is an Assistant Professor of Commercial Law and Intellectual Property Law at Yarmouk University - Jordan. He previously taught Contract Law and Industrial Property Law at the University of Leicester and Nottingham University. He was awarded his PhD from the University of Leicester in 2009, and his MA from the University of Jordan in co-operation with World Intellectual Property Organization (WIPO) in 2005. Prior to joining legal academia he practiced law in Jordan at Khalaf Masa'deh & Partners. Tab Content 6Author Website:Countries AvailableAll regions |
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