Overview

Reverse Innovation introduces the idea of developing in emerging markets first-instead of scaling down rich world products-to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors: ""Reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not.""

Full Product Details

Author:   Vijay Govindarajan ,  Chris Trimble ,  Indra K. Nooyi
Publisher:   Harvard Business Review Press
Imprint:   Harvard Business Review Press
Dimensions:   Width: 15.50cm , Height: 2.00cm , Length: 23.40cm
Weight:   0.467kg
ISBN:  

9781422157640

ISBN 10:   1422157644
Pages:   256
Publication Date:   10 April 2012
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Reviews

.. .a book that offers provocative insights into the quickly changing dynamics of the global economy. The book is rich with examples... -- The Wall Street Journal <br> In Reverse Innovation, [the authors] argue that...western businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable. -- The Financial Times <br> The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe...It's a useful and even inspiring read for any executive who cares about the future of business innovation. -- Fortune.com <br> Reverse Innovation is a must read for anyone seeking to participate in emerging markets, be they CEOs of multinationals, leaders of NGOs, or government policy makers. -- Stanford Social Innovation Review <br> This accessible new book...provides a clear evaluation of the issues faced and expert advice on how to implement a reverse innovation strategy. -- Developing Leaders <br> Govindarajan [and Trimble] writes about how reverse innovation is rapidly changing the way companies think and how that's affecting the way they look at markets. -- Fortune (India) <br> This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century. -- Publishers Weekly <br> This is a fascinating book for anyone interested in how concepts of innovation need to change in order to succeed, and an even more important book for those who can actually take part on the level the authors advise. -- 800 CEO READ <br> A well-researched and thoughtful book. -- The Irish Times <br> This book shows how, counter-intuitively, there are many circumstances when business models and products developed in emerging-

The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation - or might suffer from it--the book is well worth reading. -- Globe & Mail <br>.. .a book that offers provocative insights into the quickly changing dynamics of the global economy. The book is rich with examples... -- The Wall Street Journal <br> In Reverse Innovation, [the authors] argue that...western businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable. -- The Financial Times <br> The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe...It's a useful and even inspiring read for any executive who cares about the future of business innovation. -- Fortune.com <br> Reverse Innovation is a must read for anyone seeking to participate in emerging markets, be they CEOs of multinationals, leaders of NGOs, or government policy makers. -- Stanford Social Innovation Review <br> This accessible new book...provides a clear evaluation of the issues faced and expert advice on how to implement a reverse innovation strategy. -- Developing Leaders <br> Govindarajan [and Trimble] writes about how reverse innovation is rapidly changing the way companies think and how that's affecting the way they look at markets. -- Fortune (India) <br> This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century. -- Publishers Weekly <br> This is a fascinating book for anyone interested in how concepts of innovat

Reverse Innovation is still the first innovation book of 2012 that I widely recommend to clients and colleagues. It is an important contribution to the literature on this topic, featuring powerful stories and practical guidance that will connect with strategists, academics, corporate leaders, and practitioners. -- strategy+business magazine <br> The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation - or might suffer from it--the book is well worth reading. -- Globe & Mail <br>.. .a book that offers provocative insights into the quickly changing dynamics of the global economy. The book is rich with examples... -- The Wall Street Journal <br> In Reverse Innovation, [the authors] argue that...western businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable. -- The Financial Times <br> The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe...It's a useful and even inspiring read for any executive who cares about the future of business innovation. -- Fortune.com <br> Reverse Innovation is a must read for anyone seeking to participate in emerging markets, be they CEOs of multinationals, leaders of NGOs, or government policy makers. -- Stanford Social Innovation Review <br> This accessible new book...provides a clear evaluation of the issues faced and expert advice on how to implement a reverse innovation strategy. -- Developing Leaders <br> Govindarajan [and Trimble] writes about how reverse innovation is rapidly c

.. .a book that offers provocative insights into the quickly changing dynamics of the global economy. The book is rich with examples... -- The Wall Street Journal <br> In Reverse Innovation, [the authors] argue that...western businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable. -- The Financial Times <br> The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe...It's a useful and even inspiring read for any executive who cares about the future of business innovation. -- Fortune.com <br> Govindarajan [and Trimble] writes about how reverse innovation is rapidly changing the way companies think and how that's affecting the way they look at markets. -- Fortune (India) <br> This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century. -- Publishers Weekly <br> This is a fascinating book for anyone interested in how concepts of innovation need to change in order to succeed, and an even more important book for those who can actually take part on the level the authors advise. -- 800 CEO READ <br> A well-researched and thoughtful book. -- The Irish Times <br> This book shows how, counter-intuitively, there are many circumstances when business models and products developed in emerging markets can provide new opportunities in rich economies also. -- Forbes.ru <br> Govindarajan and Trimble offer a framework for the next phase of globalization. -- Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric <br> Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets. -- Robert A. McDonald, Chairman of t

Author Information

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College, and the first Professor-in-Residence and Chief Innovation Consultant at General Electric. He ranked third in the recent Thinkers 50 list of the greatest management thinkers in the world. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.

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