Overview

Almost thirty years ago, Michael Moritz, then a young journalist at 'Time' magazine, was allowed exclusive access to the inner workings of a cutting-edge technology company to tell the story of its first decade in business. 'The Little Kingdom: The Private Story of Apple Computer' brought readers into the childhood homes of Steve Jobs and Steve Wozniak, showed how they dropped out of college and founded Apple in 1976, and charted the company s rise from basement brainstorming to colossal empire. Now, after spending almost twenty-five years at Sequoia Capital, the much admired private investment partnership, Moritz, who has since served as a board member of a remarkable list of important companies including Yahoo!, Google and PayPal, offers his contemporary perspective on the accomplishments of Steve Jobs and the extraordinary comeback of Apple in this revised edition of his now-classic work. Required reading for anyone who has ever listened to music on an iPod, downloaded an app onto an iPhone, browsed on a Mac, or is curious about the distinctive attributes of enduring companies, 'Return to the Little Kingdom' is the only book that explains how Steve Jobs came to found the company that changed our world - twice.

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9780715638880

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Reviews

A fascinating story... succeeds handsomely in recounting how Steven Jobs and Stephen Wozniak... carved permanent niches for themselves in the history of the information revolution * New York Times * Meticulous... the fascination never flags * Washington Post * An intimate account of the company's rise backed by superb reporting and written at a cracking pace * Business Week * The Little Kingdom [demonstrates] that the next best thing to living the American success story is reading about it * Philadelphia Enquirer *

'A fascinating story... succeeds handsomely in recounting how Steven Jobs and Stephen Wozniak... carved permanent niches for themselves in the history of the information revolution' New York Times 'Meticulous... the fascination never flags' Washington Post 'An intimate account of the company's rise backed by superb reporting and written at a cracking pace' Business Week 'The Little Kingdom [demonstrates] that the next best thing to living the American success story is reading about it' Philadelphia Enquirer

'A fascinating story... succeeds handsomely in recounting how Steven Jobs and Stephen Wozniak... carved permanent niches for themselves in the history of the information revolution' - New York Times. 'Meticulous... the fascination never flags' - Washington Post. 'An intimate account of the company's rise - backed by superb reporting and written at a cracking pace' - Business Week. ' The Little Kingdom [demonstrates] that the next best thing to living the American success story is reading about it' - Philadelphia Enquirer.

Author Information

Michael Moritz, a former journalist, is a venture capitalist with Sequoia Capital and has also been a member of board of directors of Google, Inc. In 2007 he appeared in the Time 100, and in 2008 and 2009 was ranked number 2 on Forbes' Midas List of top dealmakers in the technology industry. He lives in San Francisco with his wife and two children

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