Overview

Ryan Berman has spent the last two years studying the most courageous people and leaders on the planet. So what do an astronaut, a Navy SEAL, the cofounder of Method, the former VP of communications at Apple, and the president of Domino’s all have in common? They have each liberated themselves or their companies from what they once were to master truly courageous feats in life and business. Fifty-two percent of Fortune 500 companies from the year 2000 are now extinct, and 80 percent of all start-ups will fail within their first 18 months. Yet there's a lack of urgency across the board in most organizations to address this callous reality. Return on Courage (ROC) is your go-to courage instructional manual that helps you attack and shrink business fears head-on. Learn how to relentlessly play offense, drive change, and transform into a Courage Brand®. ROC can be your secret weapon to maximizing your ROI. Any business, being, or brand can return on the courage platform. Return on Courage shows you how

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9781626346154

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Ryan Berman is the founder of Courageous: a consultancy that develops Courage Brands. Berman has spent a career developing meaningful stories for household brands such as Caesars Entertainment, Hilton, Major League Baseball, New Era, PUMA, Subway, US Ski & Snowboard and UNICEF. Berman believes that courage is any business, being or brands ultimate competitive advantage. His soon-to-be released book Return on Courage addresses this head on. He used the methodology unveiled in the book to launch his own Courage Brand called Sock Problems: a charitable sock company that socks different problems in the world. Prior to these new ventures, Berman was the founder of i.d.e.a.

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