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OverviewThe authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation. Full Product DetailsAuthor: Christophe Midler , Bernard Jullien , Yannick LungPublisher: Taylor & Francis Ltd Imprint: Auerbach Weight: 0.460kg ISBN: 9781032476827ISBN 10: 1032476826 Pages: 178 Publication Date: 21 January 2023 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationChristophe Midler, Bernard Jullien, Yannick Lung Tab Content 6Author Website:Countries AvailableAll regions |
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