Overview

"In today's world ""health"" means far more than merely the absence of illness. In this work, Theodore H. MacDonald sweeps away the confusion surrounding the function and position of health promotion. He argues that, far from being a modern innovation, health promotion has existed as a distinct and separate enterprise for as long as biomedicine, and cautions against health promotion becoming organized merely as an off-shoot of medical care. Drawing on the author's experience as a World Health Organisation consultant, the book also tackles the question of whether health promotion has relevance on an international scale or whether it is purely a Eurocentric phenomenon. Against this background individual chapters explore universal factors such as sexual health, diet, unemployment, alcohol and tobacco use."

Full Product Details

Author:   Theodore H. MacDonald
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   0.680kg
ISBN:  

9780415164740

ISBN 10:   0415164745
Pages:   244
Publication Date:   09 April 1998
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1 Health promotions ancient and modern and their relationship to biomedicine; Chapter 2 Health promotion; Chapter 3 Origins and interpretations of first world health promotion; Chapter 4 Health promotion; Chapter 5 Biomedicine and health promotion in britain; Chapter 6 The ‘Health of the Nation’ targets and health promotion; Chapter 7 Sexual health promotion and its evaluation; Chapter 8 Diet and health promotion; Chapter 9 The ethics of health promotion; Chapter 10 Health promotion and the mass media; Chapter 11 Health promotion in the context of employment and unemployment; Chapter 12 Health promotion and tobacco use; Chapter 13 Use and abuse of alcohol; Chapter 14 The problem of assessing health promotion initiatives;

Reviews

The differences in cultural values...and the implications for health promotion are a potentially fascinating field study. This author is to be congratulated for opening the door on that possibility.... <br>- Health Promotion Practice, April 2000 <br>... insightful text. <br>- Philadelphia New Observer, Nov 25, 1998 <br>

Author Information

Theodore H. MacDonald is Professor and Director of Postgraduate Studies in Health at Brunel University. He is a Chartered Psychologist, Fellow of the Royal Society of Medicine and Consultant to the World Health Organisation (Eastern Mediterranean Region).

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