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OverviewGrounded in history and guided by theory, this book proposes a new inclusive cultural label, Hualish, to remedy the limitations of the word “Chinese” and replace it as the culture label for the people of “greater China“ origin. The book first introduces the Culture Design Paradigm, a general culture design paradigm with three core components: vitality, structure, and foci. It then uses the Culture Design Paradigm to construct the new conceptual identity, Hualish. This is followed by detailed discussion of three practical paths that can lead to a desirable Hualish identity - the recipe path, the example path, and the normative path. Lastly, the book proposes Humanistic Hualish as a converging and gravitative Hualish culture.Built upon a rigorous academic foundation, the book provides practical guidance to individuals, families, associates, as well as organizations. Full Product DetailsAuthor: Min DingPublisher: Springer Verlag, Singapore Imprint: Springer Verlag, Singapore Edition: 1st ed. 2019 Weight: 0.454kg ISBN: 9789811399633ISBN 10: 9811399638 Pages: 215 Publication Date: 02 September 2020 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationMin Ding is Bard Professor in Marketing at Smeal College of Business, and an Affiliated Professor in College of Information Sciences and Technology, the Pennsylvania State University, and Director of Institute for Sustainable Innovation and Growth (iSIG) at School of Management, Fudan University. His current work focuses on: Artificial Empathy; Fair Development; Logical Creative Thinking; Customer Value Maximization; and China, including its economic and culture development. In general, his research focuses on providing tools and insights that have high value to the practice.Min received the Maynard Award in 2007, Davidson Award in 2012, and his work has also been voted as Paul Green Award finalists (2006 and 2008) and O'Dell Award finalist (2010). He is the Editor-in-Chief of Customers Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the author of several books that include Hualish (Chinese Edition, 2018, Fudan Press), The Bubble Theory (2013, Springer; Chinese Edition, 2018, Fudan Press), The Chinese Way (2014, Routledge), and The Enlightened, a novel. Tab Content 6Author Website:Countries AvailableAll regions |
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