Overview

Is your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circles-find a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm. Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as:Repackaging products to widen the range of your target demographic Revising your profit model to improve your margins Moving up- or down-market to attract new customers Using core competencies to enter new markets Conducting business at a different time to reach new customers You'll need to take a risk to reap the rewards. But this blueprint for growth will supply you with the confidence to start on a different path. So forget the same-old tired tactics. Instead, make things happen by making over your business! It's crucial to the livelihood of your enterprise, and Hopf and Welter give you everything you need to get it right.

Full Product Details

Author:   Leo Hopf ,  William Welter
Publisher:   Adams Media Corporation
Imprint:   Adams Media Corporation
Dimensions:   Width: 14.00cm , Height: 2.50cm , Length: 21.40cm
Weight:   0.249kg
ISBN:  

9781605500249

ISBN 10:   1605500240
Pages:   272
Publication Date:   18 June 2010
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Author Information

Leo Hopf, founder and CEO of Teamhopf, works as a consultant to guide clients at all levels of business organisations to improve their decision-making and strategic-thinking capabilities. William Welter is a consultant and educator who has conducted workshops for McDonalds, Walgreens, Starbucks, and the Institute for Management Studies.

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