Overview

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

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9781563677427

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Reviews

This book keeps you abreast of the latest retailing trends. While also giving students the foundations they need to be successful in the retailing marketplace. * Joseph Hancock, Drexel University, USA *

This book keeps you abreast of the latest retailing tends. While also giving students the foundations they need to be successful in the retailing marketplace. Joe Hancock, Drexel University

This book keeps you abreast of the latest retailing tends. While also giving students the foundations they need to be successful in the retailing marketplace. Joe Hancock, Drexel University, USA

Author Information

Lynda Rose Poloian taught retailing, marketing, and fashion courses at Southern New Hampshire University, USA, and was Director of the Fashion Merchandising Program for more than 25 years. She is a past president of ACRA, the collegiate affiliate of the National Retail Federation.

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