Overview

A retail specialist recounts the state of the industry and brings attention to the changes impacting retailers everywhere. The influence of technology in changing behavior and lifestyles is examined and the role of the consumer as ""king"" is explored. The author forecasts how we will engage in commerce in the future and proposes a roadmap to follow in order to achieve customer engagement and success in tomorrow's retail arena.

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9781543901061

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Maria Comfort was born in Cuba, she has always called New York home but in truth her work has made her a resident of many cities around the World. She studied Mathematics and started her career in retail as a temporary job and found a lifelong passion. Maria has proven success understanding businesses unique challenges, identifying opportunities and crafting roadmaps to success. She has worked with Premium Brands across all demographics and consumer sectors such as :Bloomingdale's, Macy's,Sears, Nine West, Giorgio Armani, ESPRIT, Limited Brands, Gloria Jeans, LCWaikiki and others. Maria and her husband Ted live in Southern California and they have two children Harrison and Chelsey.

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