Overview

"""Retail Marketing Management"" is an invaluable resource for automotive marketers seeking to stay ahead of the curve, offering practical insights, case studies, and actionable strategies to drive success in a rapidly evolving industry. The book also delves deep into digital marketing and its transformative impact on the industry, dissecting the use of social media, online advertising, and data analytics Whether you're a marketing professional or an automotive enthusiast, this book offers a fresh perspective on marketing in the automotive sector. In this book you will learn about: Product launch planning Developing marketing strategies Campaign & performance management Digital Marketing Negotiation tactics Customer relationship management"

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9789948797739

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Wassim Derbi is a marketing virtuoso with a keen focus on retail marketing and CRM, boasting over a decade of experience in the automotive industry. He kick-started his marketing education by earning a bachelor's degree from Canada and polished his expertise by obtaining an MBA from the United States of America in 2011. Throughout his illustrious career, Wassim has collaborated with an array of esteemed automotive brands, including Hyundai, Genesis, Mercedes-Benz, Nissan, INFINITI, and Renault. He was also one of the pioneering members of the committee that introduced the first Nissan interactive e-commerce platform in the GCC & Middle East region by Al Masaood Automobiles in 2019. His exceptional work and innovative approach earned him many accolades, including the CEO Special Award from Al Masaood Automobiles in 2020 for his achievements and the Innovative Employee Award in 2021. Wassim's profound knowledge and proficiency in marketing and communications, together with the experience of managing his family business 'Canadian Bureau', one of the leading businesses in the immigration & citizenship by investment sector in U.A.E, led him to publish his first educational book, 'Retail Marketing Management, ' a comprehensive guide to key retail marketing and CRM aspects from an automotive industry perspective. The book delves into the emergence of new business models, digital marketing, product management, the impact of reshaped shopping behaviors on operations and much more. As an expert in premium-end and mass media marketing, Wassim's expertise is unparalleled. He remains dedicated to honing his skills and perfecting his craft in the ever-evolving world of retail marketing.

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