Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy
Author:   Sarah Montano
Publisher:   Kogan Page Ltd
ISBN:  

9781398617636


Pages:   304
Publication Date:   03 November 2025
Format:   Paperback
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy


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Full Product Details

Author:   Sarah Montano
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Dimensions:   Width: 17.00cm , Height: 1.50cm , Length: 24.00cm
Weight:   0.666kg
ISBN:  

9781398617636


ISBN 10:   1398617636
Pages:   304
Publication Date:   03 November 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Reviews

""Montano has an easy-to-read style, and she obviously knows her subject matter. This combination makes her work both accessible and valuable."" * Michael Pearce, Ivey Eminent Teaching Professor Emeritus, Western University, Canada *


Author Information

Sarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.

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