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OverviewAs potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization. Full Product DetailsAuthor: L. Qixun SiebersPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Dimensions: Width: 15.20cm , Height: 1.80cm , Length: 22.90cm Weight: 0.477kg ISBN: 9780230293373ISBN 10: 0230293379 Pages: 208 Publication Date: 19 July 2011 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationLISA QIXUN SIEBERS is a senior lecturer in International Business at Birmingham City University, UK. She started her academic career at the University of Brighton, UK, where she gained a PhD in Business. Dr. Siebers holds an MBA from Leeds University Business School, UK and a BA in Economics completed in China. Her commercial experience is in marketing and sales in China. Tab Content 6Author Website:Countries AvailableAll regions |
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