Free Delivery Over $100
|
|
|||
|
||||
OverviewAs potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization. Full Product DetailsAuthor: L. Qixun Siebers , Lisa Qixun Siebers , Lisa Zhang , Lisa Qixun Siebers, DrPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2011 Weight: 0.355kg ISBN: 9781349332816ISBN 10: 134933281 Pages: 208 Publication Date: 19 July 2011 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationLISA QIXUN SIEBERS is a senior lecturer in International Business at Birmingham City University, UK. She started her academic career at the University of Brighton, UK, where she gained a PhD in Business. Dr. Siebers holds an MBA from Leeds University Business School, UK and a BA in Economics completed in China. Her commercial experience is in marketing and sales in China. Tab Content 6Author Website:Countries AvailableAll regions |
||||
