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OverviewInternational business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries. Full Product DetailsAuthor: P. Dimitratos , M. JonesPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Dimensions: Width: 15.20cm , Height: 2.50cm , Length: 22.90cm Weight: 0.661kg ISBN: 9780230236530ISBN 10: 0230236537 Pages: 333 Publication Date: 12 February 2010 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationDR PAVLOS DIMITRATOS Assistant Professor, Athens University of Economics& Business, Greece. DR MARIAN P. JONES Professor, University of Glasgow, UK. Tab Content 6Author Website:Countries AvailableAll regions |
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