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OverviewInternational business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries. Full Product DetailsAuthor: P. Dimitratos , M. JonesPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2010 Weight: 0.545kg ISBN: 9781349314607ISBN 10: 1349314609 Pages: 333 Publication Date: 12 February 2010 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationDR PAVLOS DIMITRATOS Assistant Professor, Athens University of Economics& Business, Greece. DR MARIAN P. JONES Professor, University of Glasgow, UK. Tab Content 6Author Website:Countries AvailableAll regions |
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