Researching and Applying Metaphor in the Real World

Author:   Graham Low (University of York) ,  Graham Low (University of York) ,  Zazie Todd ,  Alice Deignan
Publisher:   John Benjamins Publishing Co
ISBN:  

9781282895751


Pages:   399
Publication Date:   13 October 2010
Format:   Electronic book text
Availability:   In stock   Availability explained
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Researching and Applying Metaphor in the Real World


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Overview

It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such as artificial intelligence, language teaching and learning, reconciliation dialogue, university lecture discourse, poetry and wine description. Methods include corpus analysis, experimentation, discourse analysis, cross-cultural analysis and genre analysis. In each case the empirical studies refer back to Gibbs's opening overview of real-world research. The result is an invaluable and cross-referenced collection of papers addressing real-world problems.

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Author:   Graham Low (University of York) ,  Graham Low (University of York) ,  Zazie Todd ,  Alice Deignan
Publisher:   John Benjamins Publishing Co
Imprint:   John Benjamins Publishing Co
ISBN:  

9781282895751


ISBN 10:   1282895753
Pages:   399
Publication Date:   13 October 2010
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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