Overview

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.

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9783031186653

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Veland Ramadani is a professor of Entrepreneurship and Family Business at the Faculty of Business and Economics, South-East European University, North Macedonia. His research interests include entrepreneurship, small business management, and family businesses. He authored or co-authored around 170 research articles, 12 textbooks, and 20 edited books. He has published in Journal of Business Research, International Entrepreneurship and Management Journal, International Journal of Entrepreneurial Behavior and Research, and Technological Forecasting and Social Change, among others. Dr. Ramadani has recently published the co-authored book Entrepreneurial Family Business (Springer). Dr. Ramadani is the co-editor-in-chief of the Journal of Enterprising Communities (JEC). He has received the Award for Excellence 2016—Outstanding Paper by Emerald Group Publishing. In addition, Dr. Ramadani was invited as a keynote speaker in several international conferences and as a guest lecturerby President University, Indonesia, and Telkom University, Indonesia. During 2017-2021, he served as a member of the Supervisory Board of Development Bank of North Macedonia, where for 10 months acted as a chief operating officer (COO), as well. Baker Ahmad Alserhan is a professor in Business Administration at Princess Sumaya University for Technology in Amman, Jordan. Dr. Alserhan is the founder of the discipline of Islamic Marketing and authored the seminal book in the discipline: The Principles of Islamic Marketing. He is also the president of the International Islamic Marketing Association (IIMA) and the chair of the Annual Global Islamic Marketing Conference (GIMAC) and the Annual Halal Pharma Forum. He founded two academic journals for Emerald (Journal of Islamic Marketing) and ‘Inderscience’ (Journal of Islamic Marketing and Branding) and three in Arabic on the same topic. Dr. Alserhan is a prolific, published researcher of peer-reviewed scientific papers, a public speaker, and a consultant with research interests in Islamic Marketing and Branding, Islamic Hospitality, Islamic Lifestyles, and Islamic business studies. Léo-Paul Dana is a professor at Dalhousie University and a visiting professor at Kingston University. He is also associated with the Chaire ETI at Sorbonne Business School. A graduate of McGill University and HEC-Montreal, he has served as a Marie Curie fellow at Princeton University and a visiting professor at INSEAD. He has published extensively in a variety of journals including Entrepreneurship: Theory & Practice, International Business Review, International Small Business Journal, Journal of Business Research, Journal of Small Business Management, Journal of World Business, Small Business Economics, and Technological Forecasting & Social Change. Jusuf Zeqiri is a professor of Marketing and International Business at the Southeast European University, North Macedonia. He has more than 20 years of teaching experience at various institutions. He has been teaching for 18 years at undergraduate and graduate levels at Southeast European University and has held lectures as a visiting professor at many domestic and international educational institutions in Southeast Europe. He has supervised several master's and doctoral theses. His research interest includes marketing and international business. He has published many research papers in peer-reviewed scientific journals and is a reviewer for many international journals. Dr. Zeqiri is on the editorial board of the Business System Research Journal and is an associate editor for the International Journal of Islamic Marketing and Branding. Hasan Terzi is an assistant professor in Marketing at Karabuk University in Turkey. He has been at Qatar University in 2015-2016 for one year as a researcher under a fellowship program granted by The Scientific and Technological Research Council of Turkey (TÜBİTAK). His studies address postmodernism, consumer culture, and socio-cultural dimensions of consumption, especially the role of religion on consumer behavior.Bayirli Mehmet is an assistant professor in International Trade and Business Department at Alanya Alaaddin Keykubat University in Turkey. He received his master's degree in International Trade and Business at Göteborg University, and he made his Ph.D. in Tourism Management at Akdeniz University. His research areas are international marketing, export marketing, brand valuation, and Islamic marketing.

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