Overview

Research on frontline workers in organized retail examines the multifaceted roles and challenges faced by employees working at the forefront of the retail industry within well-structured and established retail organizations. This research delves into the complex and dynamic nature of the retail sector, investigating the critical aspects of job roles, employment conditions, and the interplay between frontline workers and the retail environment. It aims to comprehend the impact of various factors such as customer interactions, job satisfaction, stress levels, training, and career advancement opportunities on the performance and well-being of these workers. Furthermore, this research also delves into the strategies employed by organized retail businesses to attract, retain, and motivate their frontline employees, addressing issues related to workforce management, employee engagement, and the evolving dynamics in the industry. By exploring the experiences and challenges of frontline workers in organized retail, this research contributes to a deeper understanding of the retail labor force, informs HR and management practices, and provides insights into the broader socio-economic implications of the retail industry's labor landscape.

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