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OverviewThis textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation. Full Product DetailsAuthor: Martin Eisend , Alfred KussPublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: 1st ed. 2019 Dimensions: Width: 15.50cm , Height: 1.60cm , Length: 23.50cm Weight: 0.541kg ISBN: 9783030107932ISBN 10: 3030107930 Pages: 238 Publication Date: 15 March 2019 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Language: English Table of ContentsReviewsAuthor InformationMartin Eisend is Professor of Marketing at the European University Viadrina in Frankfurt/Oder, Germany. Alfred Kuss is Professor (emeritus) of Marketing at the Marketing Department of the Free University Berlin, Germany. Tab Content 6Author Website:Countries AvailableAll regions |
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