Research in International Marketing
Author:   Peter W Turnbull ,  Stanley Paliwoda (University of Strathclyde, UK)
Publisher:   Routledge
ISBN:  

9781299447882


Pages:   393
Publication Date:   01 January 2013
Format:   Electronic book text
Availability:   In stock   Availability explained
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Research in International Marketing


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Overview

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers and the special problems for firm strategy and organisation arising from the internationalisation process.

Full Product Details

Author:   Peter W Turnbull ,  Stanley Paliwoda (University of Strathclyde, UK)
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781299447882


ISBN 10:   1299447880
Pages:   393
Publication Date:   01 January 2013
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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