User Experience Research: Discover What Customers Really Want

Author:   Marty Gage ,  Spencer Murrell
Publisher:   John Wiley & Sons Inc
ISBN:  

9781119884217


Pages:   272
Publication Date:   30 June 2022
Format:   Paperback
Availability:   In stock   Availability explained
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User Experience Research: Discover What Customers Really Want


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Author:   Marty Gage ,  Spencer Murrell
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 17.80cm , Height: 2.00cm , Length: 25.20cm
Weight:   0.544kg
ISBN:  

9781119884217


ISBN 10:   1119884217
Pages:   272
Publication Date:   30 June 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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MARTY GAGE & SPENCER MURRELL: Marty, a human factors psychologist and Spencer, an industrial designer, have partnered together over the last thirty years to develop a method to understand people’s dreams for the future and translate those insights into actionable and inspirational design criteria. The Ideal Experience method has proven success with Fortune 500 clients in medical products, consumer packaged goods, automotive, consumer electronics, retail, financial services, and business products and services. This book is their legacy to the profession.

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