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OverviewConsumer research has traditionally focused on issues of epistemology in the collection and analysis of data. This book challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of 'truth'. The contributors adopt a wide variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry. Subjects covered include: * crisis in representation and the representation of crisis * construction of the researcher and consumer voice * quantitative tools, multimedia and representation * advertising narratives * poetic representation of consumer experience * consumer-oriented ethnographic research. The international contributors include many distinguished experts in consumer research: Morris B. Holbrook, Russell Belk, Elizabeth C. Hirschman, Barbara Stern, Stephen Brown Dawn Iacobucci, Susan Spiggle, Craig Thompson, John F. Sherry Jr., George M. Zinkham, Kent Grayson, Eric Arnould, Jonathan E. Schroeder, Jennifer Edson Escalas and Linda Price. Eric Arnould, University of South Florida, Russell E. Full Product DetailsAuthor: Professor Barbara Stern (Rutgers University)Publisher: Taylor & Francis Group Imprint: Taylor & Francis Group ISBN: 9781280067037ISBN 10: 1280067039 Pages: 400 Publication Date: 01 January 1998 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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