Overview

It's The AP Style guide for media relations. Yours will be dog-eared in no time! Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company's future in their hands. Yet even the savviest of media relations pros will admit they could use a reliable, convenient go-to guide. Here it is. Implementing the common sense advice in this book will move you toward achieving your critical business and public policy goals. Reporters Don't Hate You covers it all: How to build meaningful, beneficial relationships with reporters Why sustained practice is so essential - and tips for how to do it What it takes to handle the hottest of hot potato questions How to avoid falling victim to reporter tricks and traps Why you should compose your headline before the editors do Best practices for TV interviews Whether developing magnetic messaging, granting interviews, or engaging on digital media, you need a ready reference. Reporters Don't Hate You is the resource you've been seeking.​ It takes a lifetime to prepare to meet the media. It only takes one bad interview to undo all that hard work. Ed Barks can prevent you from stumbling into the bad interview abyss. Buy this book now and start controlling your business deals with the press.

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9780974253817

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Reviews

Ed doesn't mince words and offers a treasure trove of good ideas. It's a must-have for anyone trying to figure out how the media work - and how they can become a pro at mastering media relations. - Cornelius Neil Foote, Jr., president, National Black Public Relations Society Reporters Don't Hate You feels like an AP Style guide for media relations. Mine will be dog-eared! - Deanne Yamamoto, agency veteran This is media training on steroids, written in a very easy-to-read and precise format. - Rick Pullen, former editor in chief of Leader's Edge magazine Reporters Don't Hate You: 100+ Amazing Media Relations Strategies is a must-have desktop reference for anyone who deals with the press. - Dr. Glenn Cummings, President, The University of Southern Maine Ed Barks has put together a book that should be on the reading list not just of media professionals, but also for journalists. - Gil Klein, director University of Oklahoma's Washington Journalism Program and past president of the National Press Club Now there is only one reason why you should ever be surprised or disappointed when you are interviewed by a reporter - because you did not read Reporters Don't Hate You before the interview. - Edward Segal, crisis management expert, consultant, and author of Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies Ed Barks provides communications insights, advice and feedback that are meaningful and useful to executives facing the news media. He really has helped our organization 'sharpen the saw' when it comes to delivering on-target messages that amplify our key priorities. - Melissa Hockstad, President and CEO, American Cleaning Institute

"""Ed doesn't mince words and offers a treasure trove of good ideas. It's a must-have for anyone trying to figure out how the media work - and how they can become a pro at mastering media relations."" - Cornelius ""Neil"" Foote, Jr., president, National Black Public Relations Society ""Reporters Don't Hate You feels like an AP Style guide for media relations. Mine will be dog-eared!"" - Deanne Yamamoto, agency veteran ""This is media training on steroids, written in a very easy-to-read and precise format."" - Rick Pullen, former editor in chief of Leader's Edge magazine ""Reporters Don't Hate You: 100+ Amazing Media Relations Strategies is a must-have desktop reference for anyone who deals with the press."" - Dr. Glenn Cummings, President, The University of Southern Maine ""Ed Barks has put together a book that should be on the reading list not just of media professionals, but also for journalists."" - Gil Klein, director University of Oklahoma's Washington Journalism Program and past president of the National Press Club ""Now there is only one reason why you should ever be surprised or disappointed when you are interviewed by a reporter - because you did not read Reporters Don't Hate You before the interview."" - Edward Segal, crisis management expert, consultant, and author of Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies ""Ed Barks provides communications insights, advice and feedback that are meaningful and useful to executives facing the news media. He really has helped our organization 'sharpen the saw' when it comes to delivering on-target messages that amplify our key priorities."" - Melissa Hockstad, President and CEO, American Cleaning Institute"

Author Information

Ed Barks serves as an advisor to communications executives to help them improve their companies' messages and how they deliver them, and with government relations executives who want to reach their public policy goals. His clients and readers gain such bottom line benefits as an enhanced reputation, more confidence, added opportunities for career advancement, and realization of long-term business and public policy goals. Ed is also the author of A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers and The Truth About Public Speaking: The Three Keys to Great Presentations. He has written numerous professional development guides and research reports for public affairs and communications executives. He enjoys speaking before corporate, association, and professional society audiences. He has served as President of Barks Communications since its inception in 1997, and has guided the advancement of more than 5000 business leaders, association executives, government officials, thought leaders, and communications and government relations principals. He served on the National Press Club's Board of Governors and the Board of Directors of the Institute for Management Consultants National Capital Region. Barks is a member of the faculty of the U.S. Chamber of Commerce Institute for Organization Management. Importantly, Ed brings another critical perspective to his clients' communications needs - that of a broadcaster and journalist. He knows firsthand the reporter tricks and techniques thanks to a decade of experience in radio broadcasting.

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