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OverviewFull Product DetailsAuthor: Gerard J. TellisPublisher: John Wiley & Sons Inc Imprint: Jossey-Bass Inc.,U.S. Dimensions: Width: 16.30cm , Height: 3.10cm , Length: 22.90cm Weight: 0.544kg ISBN: 9781118352403ISBN 10: 1118352408 Pages: 352 Publication Date: 22 February 2013 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationGerard J. Tellis is a professor of marketing, management, and organization, Neely Chair of American Enterprise, and director of the Center for Global Innovation, at the University of Southern California Marshall School of Business. Dr. Tellis is an expert in innovation, advertising, global market entry, new product growth, quality, and pricing. His book, Will and Vision, was cited as one of the top 10 books in business by the Harvard Business Review and was the winner of the American Marketing Association Berry Award for the best book in marketing over the last three years. Tab Content 6Author Website:Countries AvailableAll regions |
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