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OverviewFull Product DetailsAuthor: Park Thaichon (University of Southern Queensland, Australia) , Lorelle Frazer (University of Sunshine Coast, Australia) , Scott Weaven (Griffith University, Australia)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.417kg ISBN: 9781032427980ISBN 10: 1032427981 Pages: 130 Publication Date: 31 March 2023 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationPark Thaichon is Associate Professor of Marketing at the School of Business, University of Southern Queensland, Australia. His research, teaching, and consulting focus are on digital marketing, technology, relationship marketing, and consumer behaviour. Lorelle Frazer is Dean of the School of Business and Creative Industries at the University of the Sunshine Coast in Australia. Her research focuses on franchising relationships, and she has been honoured by the Franchise Council of Australia for her ‘significant contributions to the education of the Australian franchise community’. Scott Weaven is Professor and Head of the Department of Marketing at Griffith University, Australia. His recent research has focused on examining digital, relational and hybridized methods of international market entry, e-commerce and encroachment issues in franchise systems, hybrid sales structures, online relationship marketing and consumer sentiment analysis and market segmentation in a variety of business contexts. Tab Content 6Author Website:Countries AvailableAll regions |
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