Overview

Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture. Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication. However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product, Eric Schaeffer and David Sovie, both Senior Managing Directors at Accenture, show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products. Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including: - How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing - Practical advice on transforming their entire culture to build the future of successful 'living products' - Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and Google This book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.

Full Product Details

Author:   Eric Schaeffer ,  David Sovie
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 21.70cm
Weight:   0.630kg
ISBN:  

9780749484644

ISBN 10:   0749484640
Pages:   392
Publication Date:   03 March 2019
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter - 00: Introduction; Section - ONE: Enter the new – Smart connected products for the digital age; Chapter - 01: The digital transformation of product making – Happening faster than you think!; Chapter - 02: Trends driving the case for product reinvention; Section - TWO: The digital reinvention of the product; Chapter - 03: A radically new kind of product – Adaptive | collaborative | proactive | responsible; Chapter - 04: Big shift one – From features to experience; Chapter - 05: Big shift two – From hardware to ‘as a service’; Chapter - 06: Big shift three – From product to platform; Chapter - 07: Big shift four – From mechatronics to artificial intelligence (AI); Chapter - 08: Big shift five – From linear to agile engineering in the New; Section - THREE: The journey to the reinvented product; Chapter - 09: Seven pivotal capabilities for managing the reinvention of the product; Chapter - 10: The roadmap to success with living products and services; Chapter - 11: Insights from the field; Chapter - 12: Reinvented products in action; Section - FOUR: Future product realities; Chapter - 13: Outlook 2030 – How the reinvented product governs our lives – a crowd-sourced story of innovation in five takes

Reviews

Well researched, with vivid illustrations and concrete suggestions, this valuable guide can help firms and leaders to build a new set of priorities and capabilities to succeed in a shifting, digital landscape. --Professor Michael G. Jacobides, Sir Donald Gordon Chair of Entrepreneurship & Innovation, London Business School A comprehensive analysis on the digitally driven big shifts product-making companies are facing. And a detailed roadmap to innovate and capture the endless opportunities in a fascinating new product world. --Raghunath Mashelkar, National Research Professor and Chairman, Reliance Innovation Council Deeply researched and full of innovative insights about AI, platforms and smart products. The 'Product Reinvention Quotient' provides great guidance on how to think about Product X.0 and how to develop a set of capabilities that are necessary to succeed in the future. --Guido Jouret, Chief Digital Officer, ABB This book offers a deep analysis of the major shifts product companies are facing, and provides a well-elaborated blueprint for their future success. Every leader in the industry should learn from this book. --James E. Heppelmann, President and CEO, PTC David Sovie and Eric Schaeffer lay out a powerful new framework for how to evolve both the product and business strategy needed to succeed in the digital age, and they provide fresh and very concrete recommendations on how to implement it pragmatically. Reinventing the Product should be required reading for all product company executives and their managers. --Bill Bien, Chief Marketing Officer and Head of Strategy, Signify Powerful factors, such as the rapid rise of cloud computing, high-speed networks and Artificial Intelligence, are converging, requiring all product companies to fundamentally transform their products and their company. David Sovie and Eric Schaeffer bring fresh thinking and inspiring practical advice for successfully managing this digital transformation and creating value. --Marco Argenti, Vice President Technology, Amazon Web Services The nature of product innovation is fundamentally changing. Reinventing the Product shows how to combine hardware, software and business model innovation in an agile way, to meet fast-changing needs in a world of smart-connected devices. It provides compelling and inspiring case studies and examples to help your company find a way that fits best. --Yoon Lee, Ph. D., Senior Vice President and Division Head Content and Services, Product Innovation Team, Samsung Electronics America In a time of digitally induced seismic shifts across all fronts, Reinventing the Product captures the impact of this change and thoughtfully develops new value-creation approaches in product development and manufacturing. A groundbreaking book. --Phil Jansen, Vice President Product Development, Fiat Chrysler Automobiles The swiftly emerging world of intelligent smart connected products will reshape industries, business processes, and consumer experiences. Reinventing the Product is an important and essential guide for business leaders, entrepreneurs and investors, looking to chart the course and unlock the value of this important trend. --Paul R. Daugherty, Chief Technology & Innovation Officer, Co-author of the bestseller Human + Machine: Reimagining Work in the Age of AI, Accenture Reinventing the Product not only looks thoroughly at how the disruptive waves of digital technologies will affect product companies (including the subscription economy), it draws on a deep analysis of the five profound shifts they face to provide strategic and practical how-to advice for businesses as they develop digital products. An inspirational call-to-action. --Eric Chaniot, Chief Digital Officer, Michelin Eric Schaeffer did it again. After his spearheading Industry X.0, which has inspired our team of entrepreneurs to adapt our digital strategy creatively, he now co-authors with David Sovie a brilliant, richly detailed roadmap to the digital future for all product making companies. No doubt: this is again a must-read. --Zhang Ruimin, Chairman of the Board of Directors and CEO, Haier Group Eric Schaeffer and David Sovie bring some great new insights into the product arena of the future that have broad implications. With grounded skill and enthusiasm Reinventing the Product makes a stringent case for companies to rethink their product strategy, their product road map and their digital capabilities. --Patrick Koller, CEO, Faurecia

This book offers a deep analysis of the major shifts product companies are facing, and provides a well-elaborated blueprint for their future success. Every leader in the industry should learn from this book. --James E. Heppelmann, President and CEO, PTC A comprehensive analysis on the digitally driven big shifts product-making companies are facing. And a detailed roadmap to innovate and capture the endless opportunities in a fascinating new product world. --Raghunath Mashelkar, National Research Professor and Chairman, Reliance Innovation Council Well researched, with vivid illustrations and concrete suggestions, this valuable guide can help firms and leaders to build a new set of priorities and capabilities to succeed in a shifting, digital landscape. --Professor Michael G. Jacobides, Sir Donald Gordon Chair of Entrepreneurship & Innovation, London Business School Deeply researched and full of innovative insights about AI, platforms and smart products. The 'Product Reinvention Quotient' provides great guidance on how to think about Product X.0 and how to develop a set of capabilities that are necessary to succeed in the future. --Guido Jouret, Chief Digital Officer, ABB This is a fascinating book on how we should rethink and manage product making in disruptive times. New perspectives, fresh concepts, unexpected ideas abound. A must-read for any leader and manager in product companies. --Pascal Daloz, Executive Vice President, Chief Financial Officer and Corporate Strategy Officer, Dassault Syst mes In their inspiring new book Eric Schaeffer and Dave Sovie not only show the fundamental shifts product companies are exposed to in digital times; they also provide creative analytical tools and concrete how-to advice for these companies to innovate, stay profitable and grow. --Cyril Perducat, Executive Vice President, Internet of Things & Digital Offers, Schneider Electric Eric Schaeffer and Dave Sovie provide a rare encompassing view on there invention of the product, re-imagining the current digital transformation trend. Original, remarkably thoughtful and with high practical relevance on every page. --Richard Mark Soley, PhD, Chairman and CEO, Object Management Group; Executive Director, Industrial Internet Consortium Reinventing the Product is a practical guide for harnessing IoT and AI to transform the very basis of a company's offerings. This is a must-read for industrial manufacturers looking to ensure their businesses remain relevant in the digital age. --Tim O'Keeffe, CEO, Symmons Industries Digital technologies such as AI, advanced analytics, edge computing, cloud and blockchain are transforming our lives fast. Thoroughly researched, Reinventing the Product doesn't just describe the emergence of a fascinating new product landscape that is shifting from traditional to smart connected products, including autonomous products. It is also an inspiring call-to-action for companies so seize enormous new opportunities fast - good for them, good for users and customers, good for growth and progress of societies. --Professor Dr Christoph L tge, Peter L scher Chair of Business Ethics and Global Governance, Technical University of Munich The swiftly emerging world of intelligent smart connected products will reshape industries, business processes, and consumer experiences. Reinventing the Product is an important and essential guide for business leaders, entrepreneurs and investors, looking to chart the course and unlock the value of this important trend. --Paul R. Daugherty, Chief Technology & Innovation Officer, Co-author of the bestseller Human + Machine: Reimagining Work in the Age of AI, Accenture Reinventing the Product not only looks thoroughly at how the disruptive waves of digital technologies will affect product companies (including the subscription economy), it draws on a deep analysis of the five profound shifts they face to provide strategic and practical how-to advice for businesses as they develop digital products. An inspirational call-to-action. --Eric Chaniot, Chief Digital Officer, Michelin David Sovie and Eric Schaeffer lay out a powerful new framework for how to evolve both the product and business strategy needed to succeed in the digital age, and they provide fresh and very concrete recommendations on how to implement it pragmatically. Reinventing the Product should be required reading for all product company executives and their managers. --Bill Bien, Chief Marketing Officer and Head of Strategy, Signify The nature of product innovation is fundamentally changing. Reinventing the Product shows how to combine hardware, software and business model innovation in an agile way, to meet fast-changing needs in a world of smart-connected devices. It provides compelling and inspiring case studies and examples to help your company find a way that fits best. --Yoon Lee, Ph. D., Senior Vice President and Division Head Content and Services, Product Innovation Team, Samsung Electronics America In a time of digitally induced seismic shifts across all fronts, Reinventing the Product captures the impact of this change and thoughtfully develops new value-creation approaches in product development and manufacturing. A groundbreaking book. --Phil Jansen, Vice President Product Development, Fiat Chrysler Automobiles Powerful factors, such as the rapid rise of cloud computing, high-speed networks and Artificial Intelligence, are converging, requiring all product companies to fundamentally transform their products and their company. David Sovie and Eric Schaeffer bring fresh thinking and inspiring practical advice for successfully managing this digital transformation and creating value. --Marco Argenti, Vice President Technology, Amazon Web Services Eric Schaeffer and David Sovie bring some great new insights into the product arena of the future that have broad implications. With grounded skill and enthusiasm Reinventing the Product makes a stringent case for companies to rethink their product strategy, their product road map and their digital capabilities. --Patrick Koller, CEO, Faurecia Eric Schaeffer did it again. After his spearheading Industry X.0, which has inspired our team of entrepreneurs to adapt our digital strategy creatively, he now co-authors with David Sovie a brilliant, richly detailed roadmap to the digital future for all product making companies. No doubt: this is again a must-read. --Zhang Ruimin, Chairman of the Board of Directors and CEO, Haier Group

A comprehensive analysis on the digitally driven big shifts product-making companies are facing. And a detailed roadmap to innovate and capture the endless opportunities in a fascinating new product world. --Raghunath Mashelkar, National Research Professor and Chairman, Reliance Innovation Council Well researched, with vivid illustrations and concrete suggestions, this valuable guide can help firms and leaders to build a new set of priorities and capabilities to succeed in a shifting, digital landscape. --Professor Michael G. Jacobides, Sir Donald Gordon Chair of Entrepreneurship & Innovation, London Business School Deeply researched and full of innovative insights about AI, platforms and smart products. The 'Product Reinvention Quotient' provides great guidance on how to think about Product X.0 and how to develop a set of capabilities that are necessary to succeed in the future. --Guido Jouret, Chief Digital Officer, ABB This book offers a deep analysis of the major shifts product companies are facing, and provides a well-elaborated blueprint for their future success. Every leader in the industry should learn from this book. --James E. Heppelmann, President and CEO, PTC This is a fascinating book on how we should rethink and manage product making in disruptive times. New perspectives, fresh concepts, unexpected ideas abound. A must-read for any leader and manager in product companies. --Pascal Daloz, Executive Vice President, Chief Financial Officer and Corporate Strategy Officer, Dassault Systemes Reinventing the Product is a practical guide for harnessing IoT and AI to transform the very basis of a company's offerings. This is a must-read for industrial manufacturers looking to ensure their businesses remain relevant in the digital age. --Tim O'Keeffe, CEO, Symmons Industries In their inspiring new book Eric Schaeffer and Dave Sovie not only show the fundamental shifts product companies are exposed to in digital times; they also provide creative analytical tools and concrete how-to advice for these companies to innovate, stay profitable and grow. --Cyril Perducat, Executive Vice President, Internet of Things & Digital Offers, Schneider Electric Eric Schaeffer and Dave Sovie provide a rare encompassing view on there invention of the product, re-imagining the current digital transformation trend. Original, remarkably thoughtful and with high practical relevance on every page. --Richard Mark Soley, PhD, Chairman and CEO, Object Management Group; Executive Director, Industrial Internet Consortium Digital technologies such as AI, advanced analytics, edge computing, cloud and blockchain are transforming our lives fast. Thoroughly researched, Reinventing the Product doesn't just describe the emergence of a fascinating new product landscape that is shifting from traditional to smart connected products, including autonomous products. It is also an inspiring call-to-action for companies so seize enormous new opportunities fast - good for them, good for users and customers, good for growth and progress of societies. --Professor Dr Christoph Lutge, Peter Loescher Chair of Business Ethics and Global Governance, Technical University of Munich David Sovie and Eric Schaeffer lay out a powerful new framework for how to evolve both the product and business strategy needed to succeed in the digital age, and they provide fresh and very concrete recommendations on how to implement it pragmatically. Reinventing the Product should be required reading for all product company executives and their managers. --Bill Bien, Chief Marketing Officer and Head of Strategy, Signify The nature of product innovation is fundamentally changing. Reinventing the Product shows how to combine hardware, software and business model innovation in an agile way, to meet fast-changing needs in a world of smart-connected devices. It provides compelling and inspiring case studies and examples to help your company find a way that fits best. --Yoon Lee, Ph. D., Senior Vice President and Division Head Content and Services, Product Innovation Team, Samsung Electronics America In a time of digitally induced seismic shifts across all fronts, Reinventing the Product captures the impact of this change and thoughtfully develops new value-creation approaches in product development and manufacturing. A groundbreaking book. --Phil Jansen, Vice President Product Development, Fiat Chrysler Automobiles The swiftly emerging world of intelligent smart connected products will reshape industries, business processes, and consumer experiences. Reinventing the Product is an important and essential guide for business leaders, entrepreneurs and investors, looking to chart the course and unlock the value of this important trend. --Paul R. Daugherty, Chief Technology & Innovation Officer, Co-author of the bestseller Human + Machine: Reimagining Work in the Age of AI, Accenture Powerful factors, such as the rapid rise of cloud computing, high-speed networks and Artificial Intelligence, are converging, requiring all product companies to fundamentally transform their products and their company. David Sovie and Eric Schaeffer bring fresh thinking and inspiring practical advice for successfully managing this digital transformation and creating value. --Marco Argenti, Vice President Technology, Amazon Web Services Reinventing the Product not only looks thoroughly at how the disruptive waves of digital technologies will affect product companies (including the subscription economy), it draws on a deep analysis of the five profound shifts they face to provide strategic and practical how-to advice for businesses as they develop digital products. An inspirational call-to-action. --Eric Chaniot, Chief Digital Officer, Michelin Eric Schaeffer and David Sovie bring some great new insights into the product arena of the future that have broad implications. With grounded skill and enthusiasm Reinventing the Product makes a stringent case for companies to rethink their product strategy, their product road map and their digital capabilities. --Patrick Koller, CEO, Faurecia Eric Schaeffer did it again. After his spearheading Industry X.0, which has inspired our team of entrepreneurs to adapt our digital strategy creatively, he now co-authors with David Sovie a brilliant, richly detailed roadmap to the digital future for all product making companies. No doubt: this is again a must-read. --Zhang Ruimin, Chairman of the Board of Directors and CEO, Haier Group

Eric Schaeffer and David Sovie bring some great new insights into the product arena of the future that have broad implications. With grounded skill and enthusiasm Reinventing the Product makes a stringent case for companies to rethink their product strategy, their product road map and their digital capabilities. --Patrick Koller, CEO, Faurecia Eric Schaeffer did it again. After his spearheading Industry X.0, which has inspired our team of entrepreneurs to adapt our digital strategy creatively, he now co-authors with David Sovie a brilliant, richly detailed roadmap to the digital future for all product making companies. No doubt: this is again a must-read. --Zhang Ruimin, Chairman of the Board of Directors and CEO, Haier Group

Author Information

Eric Schaeffer leads, as a Senior Managing Director, Accenture's Product Industry X.0 practice, bringing together services across innovation, engineering and product development, manufacturing and digital operations, and product services optimization. He is also the Global Lead for Accenture's Industrial practice, helping automotive, industrial equipment and infrastructure companies to digitally reinvent their businesses and create a new level of innovation and efficiency across the extended connected value chain. David Sovie is Senior Managing Director at Accenture, and Global Lead for High-Tech Industry where he helps clients digitally reinvent their business across the entire value chain. He also leads the Industry X.0 consulting unit for Accenture's Communications, Media and Technology group, which provides digital transformation services across the innovation, engineering, manufacturing and product support business functions.

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