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9780566087172

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'This text provides everything we need to effectively develop successful enrollment strategies, including the metrics, tools and processes for single country or multinational clinical trials. It's a very thorough road map. We need only to follow it and ensure we show appreciation and respect to the thousands of heroic patients and families who volunteer to be our partners in the advancement of healthcare.' - From the foreword by Jim Kremidas, Global Enrollment Optimization, Eli Lilly and Company

'This text provides everything we need to effectively develop successful enrollment strategies, including the metrics, tools and processes for single country or multinational clinical trials. It's a very thorough road map. We need only to follow it and ensure we show appreciation and respect to the thousands of heroic patients and families who volunteer to be our partners in the advancement of healthcare.' - From the foreword by Jim Kremidas, Global Enrollment Optimization, Eli Lilly and Company

Author Information

Joan F. Bachenheimer and Bonnie A. Brescia are co-founders of BBK Worldwide, a full-service patient recruitment planning and implementation company for the clinical R&D segment of the pharmaceutical, biotechnology, and medical device industries. BBK Worldwide has helped to accelerate time to market for new medicines and treatments by successfully supporting hundreds of clinical studies in more than 60 countries, and in all major therapeutic areas. With more than 20 years of industry knowledge and experience to draw on, the authors have continually contributed ideas that accelerate and advance the clinical development cycle.

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