Overview

The healthcare industry has a solution, at its fingertips, to some of its most intractable problems-but it still hasn't grasped that solution. Its most dominant market segment consists of customers and end users who share needs that cut across health condition, age, ethnicity, nationality, education, and income-but the industry isn't focused on this segment. The needs of this dominant segment are understood and shared by many employees inside healthcare companies, including at senior levels. But their insights into their own demographic are rarely solicited. Who are these insightful employees? Who are these customers? And what is the solution for the industry's future growth? Women.

Full Product Details

9781945572258

Table of Contents

Reviews

Author Information

Carolyn Buck Luce is senior managing director at Hewlett Consulting Partners and executive in residence at the Center for Talent Innovation, which she helped cofound with economist Sylvia Ann Hewlett. Formerly Global Pharmaceutical Sector Leader at Ernst & Young LLP, Buck Luce began her career as a diplomat and international investment banker. An adjunct professor at Columbia's Graduate School of International and Public Affairs and the coauthor of several Harvard Business Review articles, she is a recognized thought leader and dynamic speaker on the future of healthcare and women's leadership. In 2012, Buck Luce was named Woman of the Year by the Healthcare Businesswomen's Association. She graduated Phi Beta Kappa as well as magna cum laude from Georgetown University and received her MBA from Columbia University.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available