Reimagining Design: Unlocking Strategic Innovation

Author:   Kevin G Bethune ,  Kevin Bethune ,  John Maeda
Publisher:   Ascent Audio
Edition:   Library Edition
ISBN:  

9798212051880


Publication Date:   10 May 2022
Format:   Audio  Audio Format
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reimagining Design: Unlocking Strategic Innovation


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Overview

Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving--how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. In Bethune's account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the other--and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership--leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

Full Product Details

Author:   Kevin G Bethune ,  Kevin Bethune ,  John Maeda
Publisher:   Ascent Audio
Imprint:   Ascent Audio
Edition:   Library Edition
ISBN:  

9798212051880


Publication Date:   10 May 2022
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Kevin G. Bethune is the founder and chief creative officer of dreams - design + life, a think tank for design and innovation. Over a career that spans more than twenty years, he has worked in engineering, business, and design. JOHN MAEDA is the Head of Computational Design & Inclusion at Automattic. An engineer, computer scientist and designer by training, Maeda is also the former president of the Rhode Island School of Design and partner at Kleiner Perkins Caufield & Byers. He is also the author of the books The Laws of Simplicity and Redesigning Leadership.

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