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Author:   Mira K. Desai (SNDT Women’s University, Mumbai, India)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge India
Weight:   0.453kg
ISBN:  

9780367210779

ISBN 10:   0367210770
Pages:   296
Publication Date:   22 November 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction – Regional Language Television Channels: An Indian Story Part I. Scheduled Languages 1. Regional Hindi Channels: Origin, Development, and Challenges 2. Ownership and Content of Bengali Television Channels: An Analysis 3. Marathi Television: Beginning and Development 4. The Politics of Telugu Television 5. Tamil Television: Rethinking Form and Content 6. Urdu Television: Connecting Communities and Audiences Part II. Other Languages 7. Mediating Identity in the Time of Infotainment: 24x7 Television in Assam 8. A Rising Star in the Regional Segment: Bhojpuri Television 9. The Tale of Gujarati Television: Analysis of Market Forces Shaping Content 10. Growth and Development of Kannada Television 11. Broken Language, Fractured Identities: Role and Relevance of Kashmiri Language Broadcasts 12. Tracing History, Status, and Trends in Odia Television 13. Punjabi Television in the Global World: Capturing the Native and the Diaspora 14. TV in Kerala: Vision, Visibility, Viability Part III. Perspectives 15. Doordarshan Kolkata: A Cultural History 16. Indian Regional Television and Language Acquisition Amongst Children 17. The Business of Bengali Film and Television Industry: An Overview 18. Regional Contours: The Many Modernities of Indian Language Television. The Market Idea in a Multilingual TV Milieu: A Postscript

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Author Information

Mira K. Desai teaches at the University Department of Extension and Communication, SNDT Women’s University, Mumbai, India. Her area of work is in print and television production (as reporter, researcher, scriptwriter, and anchor), newsletter editing, and documentary filmmaking, and is a media educator for over three decades.

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