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Overview"This thesis proposes a reconceptualization of the ""attitude"" as a multidimensional latent process, which may be unstable across situations, individuals, and time. A review of the literature in light of this reconceptualization reveals aspects of the survey situation that may systematically influence measures of attitudes, behaviors, and social norms. This suggests that contradictory findings regarding attitude-behavior consistency may be partly due to specific inadequacies of conventional measures. A reflexive research strategy is proposed, which supplements survey methods with both quantitative and qualitative assessments of measurement validity. This strategy is applied in a case study of attitudes, norms, and diet in five vegetarian student cooperative houses. Analyses test the sufficiency of a revised Model of Reasoned Action for predicting members' intentions to abstain from eating beef, chicken, or fish. Throughout the analyses, several methodological issues are explored in an effort to optimize validity: elicitation and fixed response items, generality of referents and expected consequences, subjective and objective measures of social norms, allowance for composite behavioral intentions, and specification of regression models. Implications for future theoretical research and the design of reflexive behavioral interventions are discussed." Full Product DetailsAuthor: James A KittsPublisher: Dissertation.com Imprint: Dissertation.com Dimensions: Width: 14.00cm , Height: 0.80cm , Length: 21.60cm Weight: 0.177kg ISBN: 9781581120059ISBN 10: 1581120052 Pages: 132 Publication Date: 01 December 1997 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |