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OverviewMost of our daily decisions are made under uncertainty and risk, without complete information about all relevant aspects. We all constantly make such decisions, from the simplest “should I take my raincoat today?” to more serious examples, such as those on investment and portfolio decisions, holding of shares, insurance patterns, or negotiation processes. Within these situations, the bounded rationality of individuals and institutions towards risk and uncertainty is embedded. The central theory underlying this study is prospect theory, an adequate model to predict the real and most often bounded rationality of human behavior given certain incentives, preferences, and constraints. Evelyn Stommel investigates a crucial question within behavioral economics, namely the research on reference points within human decision making processes. Based on experimental investigations, she focuses three key challenges: what constitutes a reference point, the process of the formation of a reference point, and factors influencing the formation of reference points. Full Product DetailsAuthor: Evelyn StommelPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 2013 ed. Dimensions: Width: 14.80cm , Height: 1.20cm , Length: 21.00cm Weight: 3.152kg ISBN: 9783658006341ISBN 10: 365800634 Pages: 224 Publication Date: 03 November 2012 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationEvelyn Stommel is a doctoral student at Wissenschaftliche Hochschule für Unternehmensführung (WHU) – Otto Beisheim School of Management. Tab Content 6Author Website:Countries AvailableAll regions |