Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

Awards:   Winner of Typographic Jacket 2017 (United States)
Author:   William F. Massy
Publisher:   Johns Hopkins University Press
ISBN:  

9781421418995


Pages:   304
Publication Date:   10 May 2016
Recommended Age:   From 18
Format:   Hardback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious


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Awards

  • Winner of Typographic Jacket 2017 (United States)

Overview

Full Product Details

Author:   William F. Massy
Publisher:   Johns Hopkins University Press
Imprint:   Johns Hopkins University Press
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.567kg
ISBN:  

9781421418995


ISBN 10:   1421418991
Pages:   304
Publication Date:   10 May 2016
Recommended Age:   From 18
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

"Preface 1. Understanding the Traditional University Problems and Opportunities Assets Worthy of Preservation Why Traditional Universities Do What They Do Implications for Tuition and Cost Containment Business Models and Value Propositions 2. The Reengineering Challenge Flaws in the Academic Business Model Building a Reengineering Portfolio Implementation Considerations Responsibilities for Reengineering 3. The New Scholarship of Teaching Conceptual Underpinnings Illustrative Applications Two ""Outside the Box"" Proposals Organizing for Improvement 4. The Cost of Teaching Alternative Approaches Design of Teaching Systems Modeling from University Transactional Data Extending the Model across the Campus Areas of Application 5. Financial Planning and Budgeting Envisioning University Information Coherent Financial Planning Coherent Resource Allocation A Model for Balancing Mission and Margin Conclusion Appendixes A. Teaching and Learning Principles B. Course-Based ABC C. Computer-Aided Course Design D. Incremental Cost of Enrollment E. Smart What-Ifs in the Course-Based ABC Model F. Margin Equivalents for Start-Up Programs G. Extensions to the Mission-Margin Model Notes Bibliography Index"

Reviews

Massy's in-depth yet highly accessible analysis is a must-read for any academic leader. Academic Leader Massy has done an excellent job of explaining the interaction between the university budget, which creates the margin, or the financial return on investment, and the role of teaching and learning being core to the university mission. He spends considerable time helping integrate and resolve the two dimensions of mission and margin. Canadian Journal of Higher Education


Massy's in-depth yet highly accessible analysis is a must-read for any academic leader. * Academic Leader * Massy has done an excellent job of explaining the interaction between the university budget, which creates the margin, or the financial return on investment, and the role of teaching and learning being core to the university mission. He spends considerable time helping integrate and resolve the two dimensions of mission and margin. * Canadian Journal of Higher Education *


Massy's in-depth yet highly accessible analysis is a must-read for any academic leader. Academic Leader


Author Information

William F. Massy, a higher education consultant, is professor emeritus of education and business administration and a former vice president and vice provost at Stanford University. The author of Honoring the Trust: Quality and Cost Containment in Higher Education, he is the former president of the Jackson Hole Higher Education Group.

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