Overview

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss the main challenges retailers face in a world that's been fundamentally transformed by the digital revolution; how to future-proof your marketing strategy, including ten guiding principles for a new customer experience at retailers and consumer brands; and the opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail will also prove invaluable to students of management, marketing, and business administration, as well as anyone with an interest in the evolution of commerce.

Full Product Details

9798874758196

Table of Contents

Reviews

Author Information

Philip Kotler is the SC Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler is a classically trained economist who did his master's studies at the University of Chicago under Milton Friedman, the famed Nobel laureate and free-market evangelist, before moving to MIT to pursue a PhD under Paul Samuelson and Robert Solow, two Nobel Prize-winning Keynesian economists. Giuseppe Stigliano is an entrepreneur and a manager with twenty years of international experience in marketing and communication services. He serves as Global CEO at Spring Studios and is an adjunct professor of marketing at prestigious universities and business schools. Born and raised in Queens, NYC, Steve Menasche is a child of Egyptian and German immigrants. He completed BS studies in percussion from Brooklyn College Conservatory of Music as well as his minor in theater. He was also a student at Manhattan School of Music, Third Street Music Settlement, and American Conservatory Theatre. He has toured the world three times, was a member of New York City's American Folk Theatre for two years, narrated over 250 audiobooks, performed countless voice-overs for major brands, appeared in national commercial campaigns, and continues to perform as both an actor and musician/composer. He previously owned and taught hapkido and jujutsu in San Francisco and continues to teach when his old knees allow.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available