Overview

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world how to practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.; Record Label Marketing : builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior; gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project; presents vital information on label publicity, advertising, retail distribution and marketing research; introduces you to industry resources like NARM, RIAA, and the IFPI; offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities; reveals how successful labels use video production, promotional touring and special products to build revenue; and looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry. This guide is accompanied by a website, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.

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9786610754427

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