Overview
Today s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
Full Product Details
Publisher: Springer Fachmedien Wiesbaden
Imprint: Springer Fachmedien Wiesbaden
ISBN: 9781306710176
ISBN 10: 1306710170
Pages: 196
Publication Date: 01 January 2014
Audience:
General/trade
,
General
Format: Electronic book text
Publisher's Status: Active
Availability: In stock
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.