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A little known fact is that a portion of my career was spent as an interior designer of hairdressing salons with clients in England, Scotland and Ireland. In my experience Ready, Set, Go! has left no stone unturned in offering advice to potential salon owners. I thoroughly enjoyed reading this extremely well written book and thank Jeff Grissler and Eric Ryant for ensuring that we know what we are doing before we take the plunge into business. - Kris Sorbie, President, Kris Sorbie LLC and Redken Education Artistic Director With the launch of Ready, Set, Go!, Jeff Grissler and Eric Ryant have created a new benchmark publication on how to open and run a successful salon. For the first time in our industry, we have a true 'how to' guide that can help a motivated salon professional open a new salon; and for that matter, allow already operating salons to improve their business foundation. A must-read for all existing and future salon owners. -Patrick Parenty, President, L'Oreal Professional Products As I am reading Ready, Set, Go!, my entire business life went flashing before me! What if...every salon owner had read this book before they opened their salon? What a better place the professional beauty industry would be. Albeit with less salon owners, but for sure, those salon owners would be much better equipped and would have a much higher probability for success. Jeff and Eric have created a primer for all salon professionals. One book, one read, everything you ever wanted to know, and plenty of things you may not want to know about running a successful salon. This book should be on the shelf of every salon in America and quite possibly be a must-read for every stylist in the salon, as well! -Howard Hafetz, CEO, Raylon Corporation

Author Information

Jeff Grissler has been where you are and understands the inner workings of the cosmetology world. As a veteran in the field, he can help you navigate the paths to success as a salon professional. Jeff Grissler has been where you are and understands the inner workings of the salon industry. As a business owner, he understands the business landscape. Jeff is a partner of, and the National Sales Manager for, Quest Resources - one of the salon industry's leading financing companies for furniture and equipment. His career in finance began on Wall Street and he has been involved in the multi-million dollar beauty industry for over twenty years. Jeff has financed over fifteen thousand salons, helping them open their doors or complete their remodeling projects through creative financing strategies. Published in many beauty trade magazines, Jeff is setting a new business standard in the beauty industry as we know it today. Jeff has a portfolio of over six hundred million dollars in salon financing and a network of over one hundred fifty manufacturers, distributors, and vendors. A gifted businessman and consultant, Jeff prides himself on his networking ability to bring people together to share new ideas and explore partnerships and marketing techniques. Through his skilled negotiations, he has convinced the banking industry to lift restrictions on the beauty industry. He has also negotiated contracts and leases with salon owners, spa owners, distributors, manufacturers, and banking management. Jeff was born in New York City, then moved to the Jersey Shore. He was a New York City fireman for more than fifteen years and served during 9/11. Jeff now resides in Wilmington, North Carolina, with his wife, Coleen, and their three children, Kaytlyn, JT, and Julianna Rose. Jeff offers consulting services to current salon owners and to those who have salon ownership in their near-future or long-term career plans. To reach Jeff, contact him at jgrissler@questrs.com.

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