Free Delivery Over $100
|
|
|||
|
||||
OverviewThrough a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization. Full Product DetailsAuthor: W. TsaiPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Dimensions: Width: 14.00cm , Height: 1.50cm , Length: 21.60cm Weight: 0.470kg ISBN: 9780230019829ISBN 10: 023001982 Pages: 249 Publication Date: 30 November 2009 Audience: College/higher education , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsTable of Figures Acknowledgements Glossary Introduction Patriotism and Gracious Living in Tobacco Advertising Saving for Happiness - Individual Banking Accounts Advertisements The Modern Housewife - A New Kind of Shanghai Woman Shame, Guilt, and National Products Ziyoutan Revisited – The Literature Supplement and Its Writers Re-defining Shenbao's Readership Postscript: On ambivalent individualities Bibliography ReferencesReviews'Tsai shows convincingly that Shenbao reached out toward many different social groups and - for commercial reasons among others - sought to extend its audience to include ever new groups: by changing existing columns, such as the Random Talk to May Fourth Spirit, for example (chapter 5) and by creating new columns (such as Spring and Autumn) not to lose old readerships either (and thus to preserve the type of literature that would be condemned by May Fourth protagonists as mandarin duck and butterfly literature )... Tsai's book makes an important contribution by showing that the Shenbao reader was indeed much more diverse in class (and gender) background than is generally assumed.' - The Journal of the China Quarterly, Barbara Mittler 'Tsai shows convincingly that Shenbao reached out toward many different social groups and - for commercial reasons among others - sought to extend its audience to include ever new groups: by changing existing columns, such as the Random Talk to May Fourth Spirit, for example (chapter 5) and by creating new columns (such as Spring and Autumn) not to lose old readerships either (and thus to preserve the type of literature that would be condemned by May Fourth protagonists as mandarin duck and butterfly literature )... Tsai's book makes an important contribution by showing that the Shenbao reader was indeed much more diverse in class (and gender) background than is generally assumed.' - The Journal of the China Quarterly, Barbara Mittler Author InformationWEIPIN TSAI is a historian of modern China, specializing in political, regional trading and socio-economic interests from the late Qing to the Republican period, including globalization and colonial influence in China, and consumerism in daily life. She is currently a lecturer in the History Department of Royal Holloway, University of London, UK. Tab Content 6Author Website:Countries AvailableAll regions |
||||
